New public safety information and awareness campaign

November 05, 2013 at 12:30 AM

Article source:  http://www.nzta.govt.nz/vehicle/choosing/basics/index.html?r=1


Excellent new campaign from the NZTA:

New public safety information and awareness campaign

 

Check your car

To encourage people to regularly check their vehicles a public information and awareness campaign called ‘Check your car’ begins with radio advertising on Monday 4 November. This campaign will reach motorists through a range of media including a dedicated web page (www.nzta.govt.nz/checkyourcar) that people can visit for more information.

The campaign will start slowly and build reach over time. This is in preparation for the phase-in of changes to the Warrant of Fitness (WoF) frequency next year.

Further advertising will launch in December and an educational part to the campaign will launch in two phases – December 2013 and April 2014. This part will include brochures, posters, short You Tube clips, as well as practical tools to help people check their car. Our advice is ‘always take your car to an expert if anything is wrong’.
 

Our approach

The ‘Check your car’ campaign takes a proactive approach to vehicle safety. It targets all vehicle owners aged 16 and over and encourages them to check their vehicles on a regular basis. While there are simple things people can check themselves it’s important to seek expert advice if they’re concerned about anything. The campaign aims to help people ensure their car is as safe as it can be.

We want to change the way in which people think a current WoF sticker represents a safe vehicle, to one where vehicle owners take more ownership and ensure their vehicles are in a safe condition at all times.

Our underlying message is that if you own a car, it’s your responsibility to maintain your vehicle and ensure it’s in a roadworthy condition at all times. Take the time to check your car regularly and you could reduce the risk of serious damage to you, your passengers and your car in a crash.
 

The advertising and education

The campaign kicks off with the attached radio ad that introduces the idea of checking your car. The ad will air from 4 November 2013.

In addition to this, billboards and advertising at fuel pumps and in garages will launch in December.

As new advertising work for this campaign is launched it will immediately be uploaded to the advertising section of the Transport Agency website. You can keep up to date with all new material by checking http://www.nzta.govt.nz/about/advertising/vehicle-safety/index.html from Monday 4 November 2013.

For more information and tips on how to check your car, visit www.nzta.govt.nz/checkyourcar. New education material will be added to this webpage as it becomes available.



Category: Driver Training News